E-shopaholics wanted (part 3)

E-shopaholics wanted (part 3)

How to build a successful online shop: Purchase and payment

When shopping online, users can decide not to buy at any step in the purchasing process. Even if the only thing left for them to do is to click the “Confirm payment” button, they can still leave your e-shop. It’s crucially important to lead your user as quickly as possible through the actual purchase and payment process, so there is minimal time and reason for them to change their mind. Read more

E-shopaholics wanted (part 2)

E-shopaholics wanted (part 2)

How to build a successful online shop: Content

Nowadays, the importance of content becomes bigger and bigger every day. Even if your shop is user-friendly, easy to find and understand, and if it attracts a lot of visitors, the content is one of the decision-making factors when it comes to buying. Written content in your e-shop is important to get your message across and finish the selling process. Visitors will be interested in your products and maybe in contacting you, so provide them all the useful information they may want to find while in your online store. Read more

E-shopaholics wanted (part 1)

E-shopaholics wanted (part 1)

How to build a successful online shop: User experience

In our world, that gets more and more digital every day, e-commerce is one of the most popular business trends. There are millions of web stores which sell physical and digital products not only in local markets, but also globally. Online marketing, combined with having an e-shop, can bring even the smallest businesses the opportunity to succeed and profit without a big investment. But steering “e-shopaholics” to your online store and enticing them to buy is not as easy as one might think, especially when we add security as a factor that every internet buyer is concerned about. And besides that, competition with the already mentioned millions of e-shops. In this series of posts we’ll go through the basic things which you need to consider and be aware of when you start developing your e-shop. If you already have one, this will help you improve your strategy and make your e-shop more profitable. Read more