Google Analytics Level: Guru

Google Analytics Level: Guru

3 advanced tips and hacks for Google Analytics

Creating campaigns with Google URL Builder, comparing New vs. Returning visitors, analyzing referral traffic – no doubt all of this data from Google Analytics is useful, and everybody who uses this website tracking tool knows where to find this information. But let’s go through some not so well-known tips, which will help you get the most out of the data that Google Analytics can offer you. Read more

Building an e-shop: Hosted Solutions (part 2)

Building an e-shop: Hosted Solutions (part 2)

Bigcommerce: features and benefits

Ever wondered how to develop an e-shop? You have a choice between free, hosted and premium solutions, and we have already taken a look at one of the largest hosted shopping cart software products – Shopify. In this article I’ll get you through the features and benefits of another popular shopping software product, Bigcommerce.

In fact, Bigcommerce is Shopify’s  biggest competitor, when we’re talking about hosted shopping carts. It offers a simple and clean interface, which helps users in everything from signing up to administrating the e-shop. Bigcommerce offers great integrations to make use of external services. Read more 

Shopping cart: free, hosted or premium?

Shopping cart: free, hosted or premium?

Pros and cons of different types of e-commerce solutions

When you decide to have an e-shop, one of the most important things you should consider is the platform you’ll use for it. Online shopping activities need to be managed correctly and efficiently, and after you choose an e-commerce solution, you most likely won’t change it in the future. Luckily, there are a lot of shopping carts out there, coming with a variety of functionality and prices. Take your time to go through different solutions and choose the one that best suits your needs, capabilities and budget. Read more

Building an e-shop: Hosted solutions (part 1)

Building an e-shop: Hosted solutions (part 1)

Shopify: features & benefits

Hosted shopping carts are preferred by e-store owners, who want a solution that’s easy to set up and administer, without requiring technical skills. Choosing a hosted solution will give you more time to develop your business instead of developing your e-shop. If you’ve decided to rely on a hosted solution, you have to choose the exact one you want. Read more

E-shopaholics wanted (part 4)

E-shopaholics wanted (part 4)
How to build a successful online shop: PopularizationAfter you’ve built the online store your next step is to popularize it. Even the best designed and developed e-shop makes no sense, if no one knows about it or buys from it. The promotion of your e-store starts right after you’re completely sure it’s ready for marketing: when everything runs well. Read more

E-shopaholics wanted (part 3)

E-shopaholics wanted (part 3)

How to build a successful online shop: Purchase and payment

When shopping online, users can decide not to buy at any step in the purchasing process. Even if the only thing left for them to do is to click the “Confirm payment” button, they can still leave your e-shop. It’s crucially important to lead your user as quickly as possible through the actual purchase and payment process, so there is minimal time and reason for them to change their mind. Read more

E-shopaholics wanted (part 2)

E-shopaholics wanted (part 2)

How to build a successful online shop: Content

Nowadays, the importance of content becomes bigger and bigger every day. Even if your shop is user-friendly, easy to find and understand, and if it attracts a lot of visitors, the content is one of the decision-making factors when it comes to buying. Written content in your e-shop is important to get your message across and finish the selling process. Visitors will be interested in your products and maybe in contacting you, so provide them all the useful information they may want to find while in your online store. Read more